Professor William Lidwell lectures at the Gerald D. Hines College of Architecture at the University of Houston. He also serves as Director of Innovation and Development at the Stuff Creators Design Studio in Houston, Texas. He earned his B.A. in Psychology from Texas State University and his M.S. in Interaction and Instructional Design from the University of Houston-Clear Lake. A designer, teacher, and author, Professor Lidwell has over 20 years of experience working in product design and user interaction. He frequently consults on matters of design and consumer experience with leading firms, including Harrah's, IKEA, Merrill Lynch, and Procter & Gamble. He also founded and has supported numerous start-up companies, ranging from online learning environments to heirloom furniture design stores to food trucks. Professor Lidwell is the author of the best-selling design guide Universal Principles of Design, which has been translated into more than 20 languages. He has written and edited other works, including Deconstructing Product Design, the Makeshift column for MAKE Magazine, and Guidelines for Excellence in Management.