Bill Coors: The Will to Live

Bill Coors: The Will to Live is a hundred year roadmap offering holistic solutions to reduce stress and anxiety while pursuing a successful life.

In 1981, Bill Coors, captain of industry and brewing titan, was asked to give a speech on the topic of "success" to the graduating students of the American Academy of Achievement. His now iconic speech was groundbreaking at the time. It was a deeply personal account of how he had overcome debilitating stress and depression, which had plagued his family for generations. Despite suffering unimaginable personal tragedy, Bill sought out and found a holistic solution that enabled him to manage his anxiety effectively and empowered him to achieve great success.

In an inspirational documentary that spans 101 years, Bill Coors shares his personal struggles growing up in a house without love that left him insecure and self-hating for much of his early life. Bill's journey is told parallel to several young internet influencers. Although 100 years divides them, their stories are eerily similar, as is their fierce 'Will to Live."

“I THINK IT’S ABSOLUTELY WONDERFUL AND SO MOVING. I AM TRULY BLOWN AWAY — not just saying that — by Bill’s honesty, his openness to discussing such taboo subjects. I don’t think I’ve EVER heard a business magnate saying things like loneliness or the importance of friendship. And of course not saying that money doesn’t lead to happiness! It feels almost incongruous as it’s such a rare thing to see someone in his position be so open about times of darkness, sadness, and how to move on. He’s so eloquent and poised, you would have no idea he is 100. I especially loved the story he shared about his teacher, Mr. Hatch. I wish more people in power or financial leaders would speak about these things, the world really would be a different place. I also really enjoyed the structure of the film — from the interviews to the story revolving around the life lesson clock/wheel. The stunning green vistas of Colorado are gorgeous and the archival is so great too. IT’S REALLY A BEAUTIFULLY DONE PROJECT.” –Isabel Evans, “Vice”